VS’ new seven-member VIP club, which is being called the “VS Collective” (and is expected to grow in size) will include soccer superstar, LGBTQ+ icon and equal-pay advocate Megan Rapinoe, A-list Indian actress, advocate and entrepreneur Priyanka Chopra, 17-year-old Chinese-American freestyle skier Eileen Gu and plus-size model and inclusivity advocate PalomaElsesser. Those women will not only appear in future Victoria’s Secret ad campaigns; they’ll also serve as brand advisors, helping to push the company in a new, female-focused direction. “We needed to change this brand for a long time… We needed to stop being about what men want and to be about what women want,” new VS CEO, MartinWaters, explained to The New York Times. (Victoria’s Secret was actually founded in 1977 for the express purpose of designing a store where men would want to shop for lingerie for women!) Ready to get acquainted with these new role models? Here’s a look at the seven ladies you’ll get to see a lot more of (figuratively and, you know, literally!).
